News
What Makes a Good Instagram Profile Picture for Founders?
Your profile photo doesn’t need to be perfect. It just needs to feel like someone who leads. Here's how to choose (or update) an Instagram profile picture that instantly builds trust and reflects your presence without looking like you’re trying too hard.
How to Look Polished on Video Without a Big Production Team
You don’t need a full studio setup to look sharp on camera. You just need a few smart decisions that elevate your presence and make you look competent, trustworthy, and prepared without trying too hard.
How Successful Entrepreneurs Use TikTok Without Being Trendy
You don’t have to dance, point, or lip-sync to win on TikTok. In fact, the most successful entrepreneurs use it in a completely different way. Here's how to show up with clarity, credibility, and quiet authority.
The Best Video Content Ideas for Business Coaches on YouTube
You don’t need a viral personality to win on YouTube. You just need a smart message and a clear format. Here’s a breakdown of content ideas that work especially for business coaches who want to attract serious, aligned clients.
How to Look Good When People Google You (Even If You’re Not Famous)
You don’t have to be famous to be Googled. Whether it’s a potential client, investor, or referral, people search your name and make decisions in seconds. Here’s how to make sure what they find reflects your real value.
Should You Pay for Press If You’re Not a Public Figure?
If you're not famous, does getting featured in Forbes or Yahoo! Finance actually help? Or is it just vanity? Here's when paying for press makes sense and when it doesn’t.
How to Grow on TikTok in 2025: Strategies That Actually Work
Discover proven strategies to boost your TikTok presence in 2025. Learn how to leverage the latest trends and tools to grow your audience effectively.
The Celebrity Media Machine: How Fame Is Manufactured Daily, And How Small Brands Can Copy It
Celebrity fame isn’t magic, it’s manufactured. Learn how daily visibility and media systems help top brands grow, and how you can apply the same strategy.
Why Entrepreneurs Pay for Press (Even If They Already Have Followers)
Having followers isn’t the same thing as having influence. And in a world flooded with content, serious entrepreneurs know one thing: press isn’t about fame, it’s about positioning. Here’s why even the most followed founders still invest in being seen the right way.








