10 Press Release Examples That Actually Work (Plus a Template You Can Steal)

Let’s be honest, most press releases go unnoticed. They’re either too flat, too corporate, or too “look at me” to get picked up or shared. But if you’re building a premium personal brand or trying to position your business as reputable and newsworthy, press still matters. Especially when it’s done right.

In this guide, you'll find 10 real-world press release examples that actually got attention plus a customizable template that simplifies the whole process.

Why a Good Press Release Still Matters (Especially for Founders)

If you're a founder, consultant, or executive trying to build visibility without chasing clout, a strong press release can do the heavy lifting. It:

● Positions you as relevant in your industry

● Builds online authority and SEO equity

● Helps new clients find “proof” that you’re legit

● Gives you assets to share across your platforms

But the catch? Most people write them like they’re stuck in 2009.

10 Modern Press Release Examples That Don’t Feel Dated

1. Founder Launch Announcement – A confident, clean intro that explains what’s launching, and why it matters.

2. Partnership News – Focus on the benefit to the market, not just internal excitement.

3. Milestone Achievement – Tie metrics to real-world relevance (e.g., “Crossed 50K users” → “helped 50,000 people solve X”).

4. Public Speaking Appearance – Keep it brief, mention why the audience should care.

5. Media Feature Recap – Repurpose third-party validation into your own story.

6. New Product Drop – Include real use cases, not just specs.

7. Award or Recognition – Use humble authority. No bragging.

8. Hiring or Expansion – Frame it around growth and demand.

9. Crisis Response – Calm, transparent, grounded messaging.

10. Thought Leadership Pitch – Short, sharp, and tied to a trend or relevant shift.

A Simple Press Release Template You Can Adapt

Headline: Clear, timely, and outcome-focused
Subhead: (Optional) Adds credibility or detail
Lead Paragraph: What happened, who’s involved, and why it matters
Body: Add supporting quotes, context, milestones, or next steps
Call to Action: Website, media contact, or offer for interview

Keep it to one page. Make it easy to skim. Cut jargon.

What to do next?

 If you already have a story worth sharing, don’t sit on it. Turn it into digital leverage with a well-placed release.
And if you don’t? Start by listing 3 things your audience should know about your recent work. Then build from there.

Final Thought: You Don’t Need to Be Famous to Get Featured

At Avramify, we help founders and consultants turn their brand into a story the internet pays attention to without faking virality or waiting for luck. If you're looking for a ready-to-use press release catalog or media placement strategy tailored to your goals, we can help you look the part and get seen.