The First 3 Things Clients Check on Your Instagram Profile

You don’t need a huge following to impress potential clients on Instagram.
But you do need to look put-together.

Because the moment someone lands on your profile, whether they’re vetting you for a brand deal, a collaboration, or a coaching package, they’re asking themselves:
“Can I trust this person?”

And the answer comes fast.
Usually in under 10 seconds.

So what exactly are they looking at?

1. Your Bio: Clarity, Confidence, and Direction

Your bio is your first handshake.
Not a life story. Not a paragraph of buzzwords. Just a clear sentence that says who you are and what you do with enough personality to feel human.

Clients are scanning for:

◉ Do you actually do what you say you do?

◉ Can I understand it in under five seconds?

◉ Is there a next step (link, CTA, contact info)?

◉ Does it feel confident and composed?

The best bios feel intentional. Not overstuffed. Not vague. Just clear.

Pro tip: Emojis are fine; just don’t let them do the talking for you.

2. Your Top 3–6 Posts: Energy Check

Before they follow or click your link, they scroll your grid.
And they’re not looking for perfect branding. They’re looking for alignment.

What they want to see:

◉ Consistency in tone and style

◉ Messaging that feels like you know who you’re speaking to

◉ Proof that you’re doing the work you say you do

Even one post that hits the mark, like a client testimonial, a thoughtful carousel, or a personal insight, can seal the deal.

This isn’t about performance.
It’s about presence.

3. Your Vibe: Is This Someone I’d Want to Work With?

This one’s harder to define, but everyone feels it.

It’s the energy of your captions.
The quality of your visuals.
The clarity of your content.
The tone of your comments.

And while it’s not measurable, it’s everything.

People don’t just hire skills.
They hire people they trust, respect, and feel aligned with.
Your profile should quietly say, “You’re in good hands.”

Final Thought:
Clients don’t need to scroll for hours.
They need a few seconds to feel:

◉ Can this person help me?

◉ Do they show up like a pro?

◉ Am I in the right place?

And if your profile answers those questions clearly and confidently, your following size won’t matter nearly as much as you think.

If you’re ready to look like someone worth hiring from the very first glance, Avramify can help you get there.