How to Grow a Tattoo Account on Instagram (Even If You’re Starting From Scratch)

Who This Blog Is For

● Beginner tattoo artists who just got licensed

● Artists with under 1K followers looking to grow fast

● People searching:

• • “how to grow my tattoo instagram”

  • “tattoo marketing for beginners”

  • “how to get bookings as a new tattoo artist”

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The Hard Truth: Your Art Alone Isn’t Enough

Even if your work is good, people can’t book you if they don’t know you exist.
And unfortunately, Instagram doesn’t reward talent; it rewards visibility.

But that’s not bad news.

Because visibility is a system, and you can build it.

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What Actually Works (Especially at the Start)

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1. Post Process, Not Just Results

People don’t just buy tattoos.
They buy the story, the feeling, the trust.

Start posting:

● Short reels of stencil to shading

● Clean-up process

● Time-lapses of small pieces

● Why the client got that tattoo

Let people feel the transformation.

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2. Nail Your Bio and Highlights

Your profile should tell a stranger:

● Who you are

● Where you are

● What style you do

● How to book

Use “Book Here” with a clean link.
Pin 1–2 booking-related posts.

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3. Engage Locally First

Hashtags alone won’t save you.
Instead:

● Comment on local artists’ posts daily

● Follow nearby tattoo shops or barber shops

● Use city-specific hashtags: #glasgowtattoo, #tattooedinleeds, #uktattoos

Clients care more that you’re local and clean, not that you have 10k followers.

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4. Leverage Your Studio’s Audience

Even if you’re new, your studio has a footprint.

Ask to:

● Be tagged in stories

● Collaborate on reels

● Tattoo walk-ins and post behind-the-scenes

The borrowed audience helps fast-track trust.

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5. Offer a Low-Stress First Booking Incentive

Instead of random giveaways, try this:
“Looking to build my portfolio, offering 20% off this week for blackwork line tattoos. DM to book.”

This gives structure and direction without looking desperate.

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What to Do Next

1. Clean up your bio and pin a booking post

2. Film your next tattoo even a 15s stencil clip helps

3. DM or tag one person per day in your area who might be interested.

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Final Thought

Your follower count today says nothing about your potential.
It’s not about going viral. It’s about building credibility that leads to real bookings.

Clients want to see that you’re consistent, clean, and care.

Show up that way, and even with 69 followers, people will start to trust you.

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Want more visibility tactics like this?
Check out the Avramify News section for weekly growth breakdowns that help creators, consultants, and founders stand out online without looking thirsty.