Instagram Audit Checklist, 15 Items in 15 Minutes (2025)

A yearly deep dive is nice, but a monthly 15-minute audit keeps your profile sharp and algorithm-friendly. Grab a timer, open your Insights tab, and tick each box.

How to Use This Checklist

⏺ Yes = green, No = action needed.

⏺ Move fast; you can return later for larger fixes.

⏺ Re-run every 30 days to track progress.

1–5 Profile Basics (3 minutes)

#	Question	Yes/No
1	Bio states what you do and for whom in ≤ 15 words.
2	Do the username and display name match the search keywords?
3	Is the profile photo clear at 110 × 110 px on mobile?
4	Story Highlights use branded covers & logical labels?
5	Contact button or link-in-bio updated this month?

6–10 Content Quality (5 minutes)

#	Question	Yes/No
6	Do the last nine posts follow a consistent color palette?
7	Captions lead with a hook in the first 80 characters.
8	At least one carousel or Reel in the past week?
9	Save-to-Like ratio ≥ 0.15 on recent posts?
10	The main call to action appears every 3–4 posts?

11–13 Engagement & Hashtags (4 minutes)

#	Question	Yes/No
11	Does the engagement rate meet your niche benchmark? (see table below)
12	Hashtag list ≤ 10 tags, all niche-specific?
13	Comment velocity (first 30 min) hits a healthy range for your size?

Benchmarks quick-reference
< 10 k followers → ER ≥ 4 % | 10–50 k → ≥ 3 % | 50 k+ → ≥ 2 %

14–15 Security & Analytics (3 minutes)

#	Question	Yes/No
14	Is two-factor authentication active on primary and backup accounts?
15	Insights reviewed this month: top content, geo-split, follower growth curve?

Scoring & Next Steps

⏺ 13–15 Yes: you’re in excellent shape—double down on what’s working.

⏺ 9–12 Yes: Solid, but prioritize “No” items next week.

⏺ ≤ 8 Yes: Start with profile basics; polish fundamentals before scaling.

Quick-Fix Priority List

Bio clarity (sets algorithm keywords).
Consistent palette (visual trust).
Hashtag trimming (avoids dilution).
Comment velocity (early reach boost).
Two-factor on (protect the asset).

Run the checklist monthly. Small, regular tweaks beat massive overhauls, and keep your Instagram presence fresher than most feeds in 2025.