How to Create Instagram Content That Gets People to DM You

The easiest way to start a sales conversation? Let them start it.

If your DMs are quiet, your content probably is too.
Not in volume but in invitation.

You don’t need to chase people.
You need to create content that makes them curious, comfortable, and ready to reach out.

Here’s how.

1. Use Content That Creates Tension

The right tension pulls people in.

Examples:

“If your content’s good but no one’s engaging, this is probably why.”
“You don’t need more posts. You need a system that gets clients to message you.”
“Most bios cost you followers. Here's what to fix.”

This kind of line:
✔ shows you understand their problem
✔ signals there’s more to learn
✔ creates curiosity = DM potential

2. Embed a Simple CTA in Your Captions

Not every post needs a CTA.
But when you do use one, make it natural.

Try:

“Need help with this? DM me the word ‘BIO’ and I’ll send you a tip.”
“Want to fix this on your profile? Message me ‘FIX’.”
“This is what I do every day for clients. If you want eyes on your account, just message ‘EYES’.”

You’re not forcing anything.
You’re offering an entry point.

3. Use Stories as a Soft Funnel

Stories are low-pressure, high-conversion.

Here’s how:

Post 2–3 story slides with a tip →
Add a “DM me if you want help with this” →
Use the “question” or “poll” sticker to spark interaction

Then reply manually and start a conversation.

It feels personal. Because it is.

4. Leverage Mini Case Studies

Show quick wins in your content.

Example:

“Helped a coach go from 400 to 4,000 followers and 3 high-ticket clients—without ads.”
“Her DM went from ghost town to 7 leads in a week. Want the breakdown?”

Then:
✔ Include the visual proof
✔ Tease the transformation
✔ Invite the reader to message you if they want similar help

That’s content that pulls.

5. Make Them Feel Seen

When someone feels like you just described them, they reach out.

Use phrases like:

“If you’re a creator who…”
“If you’re posting but…”
“If your DMs are dry but…”

Mirror their struggle. Offer a bridge.
Then make it easy to cross that bridge with a DM.

Your Content Isn’t Just for Engagement. It’s for Invitation.

Likes and views are vanity.
Messages? That’s momentum.

So design your content to pull, not just to perform.

Once people start messaging you, don’t let that momentum die.
Use your Highlights to guide new visitors into your world.
👉 Here’s how to turn Instagram Highlights into a silent funnel that works 24/7.

P.S.

We help you create content that not only looks good but actually gets people to message you, trust you, and buy from you. Want to turn your next post into a conversation starter? We can help.