The Myth of the Funnel
Most creators are told they need:
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A lead magnet
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A landing page
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A 5-email nurture sequence
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A webinar
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A checkout system
But in the real world, many six-figure creators built momentum with none of that.
They had one tool: their Instagram DM.
Because if someone trusts you enough to message you, the relationship is already warm.
Why DMs Work Better Than Funnels (in Some Cases)
DMs have something most sales systems don’t: context.
You’re already talking about where the relationship started.
You can read their bio, see their vibe, respond like a human.
It’s immediate, emotional, and frictionless.
Here’s what else makes it powerful:
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No link clicks needed
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No tracking pixels
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No opt-in drop-offs
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No delay between interest and response
This is street-level selling in the digital world.
The Step-by-Step DM Sales Engine
You don’t need a team. You don’t need scripts.
But you do need intentionality. Here’s the process many creators follow:
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Post with a CTA that invites curiosity
Not “DM to buy,” but:-
“Want this strategy?”
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“Say ‘guide’ and I’ll send it.”
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“Reply ‘audit’ if you want feedback.”
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Respond with actual value
Not a pitch. A Loom video, a voice note, or a smart one-liner that opens a real convo. -
Ask questions, don’t pitch
“What are you working on now?” > “Here’s my offer.” -
Send offers conversationally
No ugly checkout pages. Just Stripe links, Calendly links, or “Want me to help with that?” -
Close with care
No scarcity manipulation. Just clarity, confidence, and congruence.
This method works because it mimics how people naturally build trust.
Who This Works For
This isn’t just for coaches or service providers.
It works for:
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Creators selling mini digital products
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Consultants offering 1:1
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Brand deals (yes, even those start in the DMs)
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High-level intros and partnerships
Even luxury brands now test high-ticket offers through curated DM outreach.
Final Thought:
The DM is no longer a casual inbox; it’s a conversion channel. But only if your profile has enough aesthetic weight and credibility to back it up. The right message won't land if your feed looks chaotic or untrustworthy.
At Avramify, we help you look like someone worth DMing by refining the visual authority of your Instagram presence, without touching your content or your message.
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