Think of Your Profile Like a Website
Instagram is no longer just a content feed. It’s a destination. And like any good website, the homepage sets the tone.
Except here, you don’t control the layout.
Instagram does.
So what do you control?
-
Your profile picture
-
Your bio
-
Your link
-
And most importantly, your pinned content
What Makes a Great Pinned Post Strategy
The best accounts treat pins like sections of a landing page:
-
Authority Post – Shows who you are + what you do
-
Proof Post – Testimonials, results, before/after
-
Conversion Post – CTA to DM, funnel, offer, etc.
You can rearrange them to guide the eye, frame your narrative, and control the first impression.
What Most People Get Wrong
They pin:
-
Old Reels that once did well
-
Aesthetically pleasing posts with no value
-
Personal content irrelevant to their niche
-
Outdated offers or links that don’t work anymore
That’s like sending people to a homepage with broken buttons.
How to Treat Your Pins Like Your Digital Front Door
Step back and ask:
“If these were the only three things someone saw, would they understand my brand—and want to take action?”
You only need:
-
A value-packed video showing your expertise
-
A visual carousel with results, frameworks, or bold claims
-
A directional post leading to your DM or link in bio
That’s the new top-of-funnel tight, curated, and effective.
Update Them Monthly
Just like your website homepage, these pins should evolve:
-
Launching a new offer? Swap a post.
-
Going viral? Pin the one converting best.
-
Shifting niche? Update your story post.
Let the pins reflect where you’re headed, not where you’ve been.
Final Thought
Your pinned posts speak before you do. They are your brand’s handshake, billboard, and elevator pitch condensed into three pieces of content.
At Avramify, we help polish your Instagram presence into a visually striking brand experience. Our aesthetic positioning systems make your profile feel high-status, aligned, and built to command trust at first glance.
Share:
Instagram Is the New CV: How Professionals Are Building Authority Without LinkedIn
The Dopamine Trap: How Instagram Keeps You Performing for Free