Let’s be honest, people are checking your LinkedIn.
Clients, collaborators, recruiters, and investors. Sometimes even your next hire.
They’re not reading every word.
They’re scanning. Feeling it out.
Looking for signals that say:
“This person is sharp. Reliable. Worth taking seriously.”
So the question isn’t, “Is my profile perfect?”
The question is:
“Does it look like someone I’d trust with a real opportunity?”
Here are the key elements that make that happen.
1. A Clean, Professional Profile Photo
This isn’t about being photogenic.
It’s about looking approachable, clear, and competent.
✅ Good lighting
✅ Neutral or on-brand background
✅ Eye contact (confident but calm)
✅ No logos, filters, or awkward crops
Think of it like showing up to a meeting on your best day, not your most formal.
2. A Headline That Actually Says Something
Skip the fluff: “Passionate leader. Growth enthusiast.”
No one knows what that means.
Instead, use this formula:
[Title or role] + [What you help with] + [Who you help]
Examples:
Founder @ GrowthHaus | Helping service brands scale calmly
Fractional CMO | Brand clarity & systems for 7-figure consultants
Ex-McKinsey → Now helping leaders sound human online
It should feel like positioning, not a tagline.
3. A Banner That Supports Your Brand (Visually)
That top banner space? Most people waste it.
Use it to support your credibility without saying a word.
Ideas:
◻ Logo or tagline on a clean background
◻ A press quote or short testimonial
◻ A visual of your work in action (office, speaking, product)
You don’t need to overdesign.
Just make it feel intentional.
4. An “About” Section That Sounds Like a Real Person
This is where most profiles fall apart.
You don’t need your whole life story.
You do need to show that you:
◻ Know who you are
◻ Know who you serve
◻ Know what matters to your audience
Write it like you’re speaking to a smart human, not trying to impress a hiring algorithm.
Structure:
◻ 1–2 sentences about what you do
◻ A short line about your philosophy or approach
◻ A note on who you work with (or want to connect with)
◻ Optional: light CTA (“Let’s connect” or “DMs open for partnerships”)
And please, no third person.
5. A Featured Section That Signals Credibility
This is your chance to quietly flex.
Pin:
◻ Case studies
◻ Press features
◻ A polished landing page
◻ A top-performing post
◻ A short video or quote that reflects your work
Even one good asset here makes a difference.
People will click if it feels worth it.
6. Experience That Highlights Results, Not Just Roles
Instead of dumping a job description, write short, clean summaries of:
◻ What you built
◻ What changed because of you
◻ What you’re proud of (quantified when possible)
If it feels like a résumé, they’ll skim it.
If it feels like a story of momentum, they’ll remember it.
7. Skills + Endorsements That Actually Match Your Work
Cut the fluff.
Highlight skills that support your positioning, not random extras from 2014.
If you’re a strategist, don’t lead with “Microsoft Excel.”
If you’re a founder, focus on leadership, systems, product, or client experience.
Your top three skills should reinforce how you want to be seen today.
Final Thought:
You don’t need to be the loudest person on LinkedIn.
You just need to look like someone worth listening to.
Polish your photo.
Tighten your headline.
Make your “About” section sound like you on your best day.
Pinpoint one piece of proof.
That’s it.
Because authority online isn’t about perfection.
It’s about presence and whether it feels like you’re already playing at the level others want to join.
If your profile doesn’t reflect that yet, Avramify can help you show up with clarity, polish, and quiet power.
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