Some people overshare.
Some over-polish.
Others just stay silent because the idea of “putting themselves out there” feels cringey or performative.
But if you're a serious professional, founder, or consultant, here’s the truth:
People Google you. People click your profile.
And what they find should quietly reflect the quality of how you think, lead, and operate.
That’s not bragging.
That’s positioning.
Here’s how to do it subtly, clearly, and with zero ego.
1. Speak to Who You Serve, Not Just What You’ve Done
Most people list job titles.
But the most credible people explain who they’re for.
Instead of:
“Founder | Consultant | Public Speaker”
Try:
“Helping founders scale quietly with clean systems and calm strategy”
“Executive coach for women rebuilding identity after burnout”
“Advising early-stage healthtech startups on product clarity and growth”
See the shift?
Positioning is about showing people where you fit in their world, not just listing what you’ve done in yours.
2. Use Proof Over Praise
The best way to sound credible isn’t to say, “I’m great.”
It’s to let your results speak for you.
Try:
“Scaled my previous business to 7 figures before exiting in 2021”
“Clients have included TEDx speakers, DTC brands, and first-time founders”
“Featured in Forbes, Fast Company, and The Guardian”
No adjectives. No drama.
Just facts that land quietly with weight.
3. Write How You Speak, On Your Best Day
If your “About” section reads like a press release or uses words you’d never say out loud, it’s not helping you.
You don’t have to be quirky or informal.
But you should sound natural.
Example:
“I’m most interested in helping people build businesses that don’t burn them out.”
“These days, I spend most of my time helping people simplify what’s already working.”
It sounds human. Clear. Honest.
And in a world of AI-generated fluff, that’s rare.
4. Tell the Truth, Calmly
Bragging comes from insecurity.
But calm positioning comes from grounded clarity.
So you can absolutely say:
“Over the last 5 years, I’ve helped 200+ clients sharpen their offers, raise capital, and rebuild confidence in their voice.”
Because it’s true. And it’s helpful.
And you’re saying it like someone who’s done the work.
Not someone who’s trying to prove something.
5. Let Others Speak for You (Strategically)
If you’ve been featured in press, podcasts, or even testimonials, use them.
Not to “flex.” But to validate.
◉ Pin a podcast you’re proud of in the Featured section
◉ Pull a quiet quote into your bio
◉ Mention a collab that positions you in a high-trust circle
Your network is part of your positioning. Let it support you without shouting.
6. Don’t Try to Sound “Big,” Sound Clear
The most trusted people on LinkedIn don’t write like they’re chasing attention.
They write like they already have attention, and now they’re being careful with it.
That’s the energy that attracts the right people.
So don’t overcomplicate. Just make sure your profile says:
“I know what I do. I’ve done it well. And I’d be great to work with.”
That’s enough.
Final Thought
Positioning isn’t a pitch.
It’s how you place yourself in someone’s mind before they’ve ever worked with you.
You don’t need to overshare, over-style, or oversell.
You just need to show up like someone who’s already doing the work quietly, clearly, and well.
And if your LinkedIn doesn’t reflect that yet, Avramify helps high-level professionals look as good online as they already are in real life.
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