How a 42-Year-Old Scottish Mum Turned TikTok Into a £20K/Month Fashion Business

She didn’t move to LA.
She didn’t learn dance trends.
She just filmed what she already knew about fashion for real women.

Now?
Alana Thomson, a 42-year-old mother of two from Glasgow, is earning up to £20,000 a month on TikTok.
No gimmicks. No viral stunts. Just relatable fashion content for women who want to look good, feel seen, and shop smart.

This is one of the most grounded, powerful creator journeys we’ve seen.

From Aesthetic Nurse to Digital Fashion Mentor

Before TikTok, Alana was an aesthetic practitioner. She had a loyal client base and a full schedule, but something was missing.

Then one night in 2021, she filmed a 12-second clip of an outfit she liked. Nothing fancy. No editing. Just:

• Mirror

• Outfit

• Voiceover

That one video?
It went viral.
And gave her a glimpse into something much bigger.

She began posting consistently.
Fashion tips, try-ons, product links.
In under a year, she was making more from TikTok Shop than her day job.

The Secret Behind Her £20K Months

Alana doesn’t talk about “manifesting success.”
She talks about systems.

Here’s how she built her TikTok fashion business:

1. Consistency Over Creativity

She posts several videos a day not just when she feels inspired.

2. TikTok Shop Affiliate Links

Every piece of clothing she wears links to her TikTok Shop, where she earns a cut from every sale.

3. Honest Reviews

Her followers trust her because she only promotes what she wears herself.

4. Relatable POVs

She’s not trying to impress 22-year-olds.
She speaks to mums like her, women 35+ who want comfort and confidence.

What Makes Her Stand Out?

Unlike traditional fashion influencers who rely on filters and aesthetics, Alana brings realism with elegance.

Her TikToks are:

• Simple

• Bright

• Straight-talking

She films in her home. Talks to her camera. Shows how clothes actually fit.

She’s not trying to be perfect.
That’s why she’s powerful.

The Press Noticed Too

Alana’s story was featured in The Scottish Sun and other outlets across the UK.
Journalists praised her for:

• Inspiring women to explore digital income

• Normalizing fashion for all body types

• Proving that TikTok isn’t just for Gen Z

She represents a shift, a new kind of creator:
Midlife. Magnetic. Monetized.

Final Thought: There’s Room for Everyone Who Looks Like No One

Alana Thomson isn’t famous because she fit in.
She became visible because she showed up as herself.

At Avramify, we believe in helping creators do exactly that:
Not just to “go viral,”
but to look the part, feel the part, and become the brand.

If you want to build your own digital identity that feels true and earns well, we’ll help you look your best where it matters most:
on TikTok, where your aesthetic is your advantage.