How to Set Up a Website for Your Business (and Start Collecting Emails)

Who This Blog Is For

⏺ First-time founders and solo entrepreneurs

⏺ Service providers, coaches, creatives, or consultants

⏺ Anyone wondering:

• • “How do I create a website for my business?”

  • “What do I need to collect people’s emails?”

  • “Can I build a site without coding?”

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Why You Need Both a Website and Email List (Not Just Social Media)

Social media is great, but it’s rented space.

Your website is your digital headquarters.
Your email list is your direct line to future clients.

Together, they give you:

⏺ Professional credibility

⏺ A way to capture interest 24/7

⏺ Control over your brand and audience

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Step 1: Choose a Website Platform (No Coding Required)

You don’t need to hire a developer. Just pick a beginner-friendly builder like:

⏺ Shopify (best for products or e-commerce)

⏺ Squarespace (clean design, easy for service-based businesses)

⏺ Wix (flexible and budget-friendly)

⏺ Webflow (more advanced design flexibility)

⏺ WordPress + Elementor (customizable, slightly steeper learning curve)

Pick one based on what you offer: product, service, or brand.

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Step 2: Pick a Domain Name

Choose something:

⏺ Short

⏺ Easy to spell

⏺ Aligned with your business name

Use tools like Namecheap, Google Domains, or GoDaddy.
Example: www.yourbrand.com

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Step 3: Build a Simple Structure (You Don’t Need 10 Pages)

Start with the essentials:

⏺ Homepage—Who you are and what you do

⏺ About—Your story and credibility

⏺ Services/Offer—What you help with

⏺ Contact—How people can reach you

⏺ Newsletter Signup—More on this below 👇

Done is better than perfect. You can evolve it later.

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Step 4: Add an Email Signup Form

This is where you start collecting leads.

Use an email tool like:

⏺ Mailchimp (great for beginners)

⏺ ConvertKit (amazing for creators/coaches)

⏺ Flodesk (beautiful and simple)

⏺ Brevo or MailerLite (affordable alternatives)

Most platforms let you create:

⏺ Embedded forms on your site

⏺ Pop-ups or banners

⏺ “Freebie” downloads in exchange for emails (e.g., a guide, checklist, or template)

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What to Do Next

Set up your email tool and embed a form on your homepage and blog.
Even something like:

“Get free tips straight to your inbox every week”
…can get people to sign up.

Then, connect it to your platform (most builders have integrations with email tools).

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Step 5: Offer a Reason to Subscribe

People don’t give emails for nothing.

Offer:

⏺ A helpful freebie (PDF, checklist, video)

⏺ Access to exclusive content or a newsletter

⏺ A discount if you sell products

⏺ Make the value obvious. Keep the form short (name + email is enough).

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Bonus: What to Write in Your First Emails

Once you collect emails, don’t ghost your audience. Start simple:

1. Welcome email – thank them and set expectations

2. Your story – why you do what you do

3. Helpful tip or resource

4. Soft intro to your offer

It’s not about selling fast, it’s about building trust early.

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Final Thought

Setting up your website and collecting emails doesn't have to be a tech headache.

You don’t need to launch perfectly.
You just need to launch intentionally.

Build something that feels like you, invite people into your world, and let your email list grow while you focus on what you do best.

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Want more step-by-step advice like this?
Visit the News section on Avramify for smart, clear strategies to grow your online brand with purpose and polish.