Short-Form Content for Fitness Coaches: From Swipe to Sign-Up

1. The Pain Point

Prospects fear paying for generic programs and injury-prone form. Long lecture videos bore them; they want proof you can coach safely & effectively now.

2. Why Short Reels Outperform Long Workout Videos

3. Five High-Conversion Short-Form Ideas

1. “Before You Deadlift” – 3-point checklist, 20 s.

2. Superset Timer – 45 s split-screen countdown.

3. Meal-Prep Reel – 60-s macro-friendly lunch box.

4. Client Mini-Transformation – 15 s photo stack.

5. Myth-Buster – “Sweating ≠ fat loss,” green-screen over study.

4. Scripting Template (≤ 60 s)

• Hook (0-3 s): “Stop rounding your back on reps.”

• Teach (3-40 s): 3 cues, on-screen text.

• Call-Back (40-50 s): “DM ‘FORM’ for free checklist.”

• Soft CTA (50-60 s): Promo for 8-week strength program.

5. Metrics That Matter

Batch record four Reels, schedule with Avramify365, and your next month of content is handled before Monday warm-ups.