Funnels.
That word alone probably brings up one of two feelings:
1. Overwhelm — because you've been told you need one but have no idea where to start.
2. Frustration — because you've tried three versions and none of them “converted.”
The truth?
Most funnels are way too complicated for today’s audience.
People don’t want to be dragged through 7 steps, 3 timers, and a 9-email sequence before they even know if they like you.
They want clarity.
They want value.
They want to feel like they’re in control.
That’s why the #1 funnel that works right now, in 2025, is the conversation funnel.
And it’s so simple, you’ve probably already seen it in action.
Wait… What’s a Conversation Funnel?
A conversation funnel starts with content and ends in the DMs.
No clickbait. No complicated automations. Just a clear path from visibility to trust to conversion.
Here’s how it flows:
1. Short-form content grabs attention and calls out a problem or desire.
2. A simple CTA invites your viewer to DM you a keyword or comment a word.
3. You (or an automation) follow up with a value-based message or lead magnet.
4. You qualify the lead through genuine conversation.
5. You offer the next step whether it’s a booking link, sales page, or free call.
That’s it.
It feels natural because it is.
Real-Life Example
Let’s say you're a fitness coach for busy professionals.
You post a Reel:
“Struggling to stay consistent with your workouts? DM me the word PLAN and I’ll send you the exact structure I use to help my clients train in just 30 minutes a day.”
Someone sends you PLAN.
They get an instant reply (via ManyChat or typed by you) with a link to your free workout guide and a follow-up question like:
“What’s the biggest challenge you’re facing with staying on track right now?”
Boom.
You’ve delivered value, opened a conversation, and created a space for deeper connection, all without a single sales page.
Why This Funnel Works (Now More Than Ever)
▪ It meets people where they already are: Instagram, TikTok, Reels, Stories.
▪ It builds trust before pitching: Conversation first, offer later.
▪ It converts faster: You're not asking for 10 clicks, just one message.
In a world that’s oversaturated with pop-ups, ads, and noise, personal connection cuts through.
Tools to Make It Easy
▪ ManyChat for Instagram DM automations
▪ Google Docs or Notion for your freebie
▪ Calendly or TidyCal to schedule calls
▪ Stripe or ThriveCart to close the sale
You don’t need a $1,000 funnel builder.
You need a strong message and a clear next step.
What to Say in Your Content
Here’s a simple structure to follow when creating content that feeds your funnel:
1. Call out the problem (e.g. “Still not booking clients?”)
2. Offer a result (e.g. “Here’s the exact DM I use to turn followers into buyers.”)
3. Give a micro-CTA (e.g. “Comment DM ME and I’ll send it.”)
Then… just follow up like a human.
Ask real questions. Listen. Guide.
Final Thoughts
Funnels don’t need to be complicated to work.
In fact, the simpler they are, the more real they feel and the faster they convert.
If you’re tired of building pages no one clicks, or automations no one finishes… it’s time to go back to what business is built on: conversations.
The people who win in 2025 aren’t the ones with the flashiest funnel, they’re the ones who talk to their audience like real people and solve real problems.
Start there.
Then scale.
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