What to Say in the First 5 Seconds of a TikTok Video if You’re a Consultant

There’s no time for intros.
No one cares about your credentials yet.
If you don’t say the right thing in the first five seconds, they scroll.

But that doesn’t mean you need to shout, dance, or be dramatic.

You’re a consultant. Your edge is clarity, not chaos.

So what do the best consultants say to hook attention without sounding like they’re trying too hard?

Here’s the formula.

1. Start With the Thought in Your Ideal Client’s Head

Don’t start with “Hey, I’m [name], and I’m a—”
Just say what they’re already thinking.

Examples:

“If you’ve sent five follow-up emails this week and still heard nothing, this is for you.”
“You’re great at what you do, but your calendar’s still empty. Let’s fix that.”
“Everyone’s telling you to ‘build a funnel,’ but no one’s telling you what to say in it.”

This builds instant trust.
Because you’re not selling, you’re seeing them.

2. Lead With a Specific Problem, Not a Broad Topic

Too vague:

“Let’s talk about client attraction.”

Better:

“Here’s why your proposals are getting ignored—and how to stop it.”

Instead of announcing a theme, lead with a situation.
Make it personal. Make it immediate.

3. Use “You” Early and Often

Your video isn’t about you.
It’s about them.

Examples:

“You’re stuck because your offer is too vague. Here’s the line I give my clients that changes everything.”
“You’re overthinking the content. Here’s how to make your next TikTok in 10 minutes.”

The sooner you say “you,” the sooner they listen.

4. Use Calm Energy With Clear Stakes

You don’t need to be over-the-top.
But you do need to create urgency.

Example:

“If your sales calls feel like interviews, not conversations, you’re doing this one thing wrong.”
“The real reason your pricing page isn’t converting has nothing to do with your prices.”

This gets attention without feeling like bait.

And if the tone is calm, confident, and no-nonsense? Even better.

5. Make a Promise. Then Deliver.

End your first 5 seconds with a subtle promise:

“Here’s the shift I give clients that usually doubles conversion rates.”
“By the end of this video, you’ll know exactly what to stop saying on sales calls.”

This invites curiosity without hype.

It says:
“I respect your time. I’ll make this worth it.”

And that’s what people actually stay for.

Bonus: 5 Ready-to-Use Openers

1. “Here’s what I’d say if you asked me why no one’s buying: because someone just did.”

2. “If you’re a consultant stuck at the same revenue for months, watch this.”

3. “This is the sentence I use to help clients double their rates without changing their offer.”

4. “Stop saying this on your sales calls. Seriously.”

5. “Your content isn’t bad it’s just missing this.”

Pick one. Adapt it. Say it like you would to a smart friend.
Then go.

Final Thought

You don’t need to be loud to get attention on TikTok.
You need to be precise.

The first five seconds are your handshake.
If they’re clear, grounded, and useful, your ideal clients will lean in.

And if your online presence still doesn’t reflect the clarity you bring to your clients, Avramify helps you show up with the authority you’ve already earned.