Viewers decide in the first 3 seconds whether to swipe away. Nail your 30-second TikToks with this five-phase blueprint and watch your inquiry DMs fill up.
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Phase 1: Attention Hook (0–3s)
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Start with a bold question or visual (e.g. you holding a shocked expression).
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Script: “Stop scrolling if you want more clients in 30 days.”
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Phase 2: Value Drop (3–15s)
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Deliver one clear tip or framework step.
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Overlay text and a numbered bullet to reinforce retention.
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Phase 3: Proof Point (15–23s)
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Flash a quick client result screenshot or metric (+50% bookings).
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Use a jump cut for energy.
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Phase 4: Call-to-Action (23–28s)
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Direct CTA on-screen and in voiceover: “DM ‘BOOST’ for my free guide.”
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Add a pointing animation or simple arrow graphic.
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Phase 5: Branding Outro (28–30s)
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Show your logo or on-screen handle.
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Quick tagline: “Your Growth Coach, [YourName].”
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Closing & Next Steps
Film three 30-second TikToks using this structure this week. Compare view-through and DM rates to see what resonates. Next: “Duets & Stitches for Coaches: Amplify Testimonials with TikTok Collaborations.”
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