Viewers decide in the first 3 seconds whether to swipe away. Nail your 30-second TikToks with this five-phase blueprint and watch your inquiry DMs fill up.

  1. Phase 1: Attention Hook (0–3s)

    • Start with a bold question or visual (e.g. you holding a shocked expression).

    • Script: “Stop scrolling if you want more clients in 30 days.”

  2. Phase 2: Value Drop (3–15s)

    • Deliver one clear tip or framework step.

    • Overlay text and a numbered bullet to reinforce retention.

  3. Phase 3: Proof Point (15–23s)

    • Flash a quick client result screenshot or metric (+50% bookings).

    • Use a jump cut for energy.

  4. Phase 4: Call-to-Action (23–28s)

    • Direct CTA on-screen and in voiceover: “DM ‘BOOST’ for my free guide.”

    • Add a pointing animation or simple arrow graphic.

  5. Phase 5: Branding Outro (28–30s)

    • Show your logo or on-screen handle.

    • Quick tagline: “Your Growth Coach, [YourName].”

Closing & Next Steps

Film three 30-second TikToks using this structure this week. Compare view-through and DM rates to see what resonates. Next: “Duets & Stitches for Coaches: Amplify Testimonials with TikTok Collaborations.”