Best Tools to Monitor Social Media Performance for Business Accounts

Why This Matters for Business Brands

Your business content isn’t “just a post.”
It’s part of your funnel, your positioning, and your brand equity.

The right tool helps you:

❍ Track ROI in content

❍ Spot underperforming campaigns

❍ Align your strategy across platforms

Recommended Tools for Business Accounts

1. Sprout Social

❍ All-in-one dashboard for multiple platforms

❍ Detailed reports on engagement, team performance, and sentiment

❍ Great for agencies, SaaS, or luxury brands with complex funnels

2. Metricool

❍ Tracks Instagram, TikTok, LinkedIn, YouTube, Facebook

❍ Shows publishing and ad performance in one place

❍ Sleek visuals and reports ready for clients or execs

3. Google Looker Studio (formerly Data Studio)

❍ Best for building custom dashboards

❍ Can pull in social data from Meta, LinkedIn, YouTube

❍ Ideal if you want control over metrics and layout

What to Do Next:

Audit your last 30 days of content.
What’s working? What’s being ignored?
Use one of the tools above to gather real answers, not just impressions.

Bonus Insights for Business Accounts

❍ Use UTM links to track actual conversions

❍ Focus on saves/shares/comments over likes

❍ Export reports monthly to guide strategy meetings

❍ Assign performance-based KPIs to content (don’t post blindly)

FAQ 

1. Which tool is best for a small business?

Metricool and Later offer professional analytics at accessible prices.

2. Can I track ads and organic in one dashboard?

Yes. Tools like Sprout Social and Google Looker Studio can pull both paid and organic data.

3. Do I need a separate tool for each platform?

No. Most modern tools track Instagram, TikTok, LinkedIn, YouTube, and Facebook in one place. 

Final Thought

The brands that win on social don’t post more.
They listen better.

With the right tools, you don’t just chase likes.
You build systems that scale attention into authority.

Want more practical strategies like this?

Head to the News section on Avramify for smart insights on building a visible, premium digital presence, even with limited time or tools.