How to Choose Topics That Make Your Brand Unforgettable

Introduction

Social feeds are crowded. Without a clear focus, your brand’s message is easily lost.
Content pillars solve this problem. They define the core topics your brand stands for, making every post part of a memorable narrative.
This guide shows exactly how to create and use content pillars to increase recognition, simplify planning, and keep your audience engaged in 2025.

1. What Are Content Pillars?

Content pillars are the three to five main themes your brand consistently explores.
Think of them as the foundation of your communication.
They:

• Provide structure for every post.

• Build brand authority by reinforcing key messages.

• Make content creation faster because you always know what to talk about.

2. Why They Matter in 2025

Algorithms now prioritize relevance and topic consistency.
When your account regularly shares content around defined pillars, platforms like Instagram or LinkedIn understand who to show it to—improving reach and engagement.
Pillars also help followers remember why they follow you, turning casual viewers into long-term fans.

3. How to Identify Your Pillars

Step 1 – Clarify Your Brand Mission
Define the change you help your audience achieve—education, inspiration, entertainment, transformation.

Step 2 – Study Your Audience
Use research tools to discover what they actually want:

• Google Trends for rising searches.

• Quora and Reddit for repeated questions and pain points.

• AnswerSocrates or AlsoAsked to uncover long-tail queries.

Step 3 – List Potential Themes
Brainstorm topics that overlap your mission and audience interests.
Aim for three to five.
Example for a wellness brand:

• Nutrition science

• Mindset and motivation

• Simple daily workouts

• Client success stories

4. Break Pillars into Subtopics

Each pillar can generate dozens of posts.
For “Nutrition science,” you might create:

• “5 Evidence-Based Tips for Better Gut Health”

• “The Truth About Intermittent Fasting”

• “Top 3 Foods for High Energy Days”

Subtopics ensure endless content ideas while keeping your message focused.

5. Build a Content Calendar Around Your Pillars

• Assign each day of the week to a specific pillar for easy planning.

• Rotate formats—video, carousel, infographic—while staying on theme.

• Track engagement per pillar to learn which resonates most.

6. Keep Pillars Flexible

Review quarterly:

• Are there new trends or audience interests?

• Do some pillars need to expand or be retired?
  Adjust without losing the core identity.

Conclusion

Content pillars turn random posting into a deliberate brand story.
By defining three to five key themes, expanding them into specific topics, and planning consistently, you create a feed that’s recognizable, memorable, and perfectly aligned with audience needs—no matter how the algorithms evolve.

Find more practical social media insights and strategy updates on Instagram at @stefanravram.