1. Love-Story Highlight Reel (≤ 45 s)

Why it works
Couples book vendors who honor their story. A concise reel, first look, ring close-up, and laughter snippet let viewers picture their own day with you behind the magic.

How to film

  1. Hook (0–3 s): Soft fade-in text, “From swipe-right to ‘I do.’”

  2. Sequence three cinematic clips.

  3. Final frame: discreet overlay, “Tap link for full gallery.”


2. Mood-Board Carousel with Vendor Tags

Slide Content Purpose
1 Colour palette swatches Sets aesthetic
2 Table detail shot Shows eye for styling
3 Ceremony vignette Evokes emotion
4 “Shop the look,” tiny tags to partners Builds network + subtle call

Carousels save scores; partner tags broaden reach to matching audiences.


3. Behind-the-Vows Story Series

Film short vertical clips during a setup—fluffing florals, adjusting lighting, and cueing the music. Layer calm text: “Your vows deserve this backdrop.” Add a countdown sticker to weekend consultation slots. Scarcity feels graceful when wrapped in BTS romance.


4. Couple Q&A Split-Screen Reel

Left: bride or groom answering “Why we chose this planner/photographer.”
Right: b-roll of the wedding moment they reference. Authentic praise straight from newlyweds; your logo appears only in the closing two seconds.


5. Venue Walk-Through Live (15 min)

Schedule a lunchtime Live at a sought-after venue. Walk viewers through hidden photo spots, rain-plan options, and layout tips. Pin a comment: “Full date list in Highlights.” Education first, inquiry later.


6. Availability & Etiquette Graphic

Post a minimalist graphic monthly:
“📅 2026 prime dates left: May 17, June 7, Sept 6”.
Caption shares one etiquette tip: “Book photography 10–12 months out for golden-hour certainty.” Coupling value with factual scarcity nudges action without discount talk.


5-Day Elegant Content Flow

Day Post Goal
Mon Love-Story Reel Emotional hook & saves
Tue Mood-Board Carousel Inspiration & partner reach
Wed BTS Story Series Trust & countdown taps
Thu Couple Q&A Reel Social proof
Fri Availability Graphic Gentle urgency

Batch-edit on Monday, then auto-publish via Avramify365 to hit peak bride-scroll hours (8–10 PM local).


Success Metrics

KPI Target Why It Matters
Saves per Reel/Carousel ≥ 1% impressions Indicates planning intent
Story countdown taps ≥ 12% viewers Measures booking consideration
Live viewers → highlight taps ≥ 20% Confirms venue walk-through impact
Consultation inquiries/week +20% vs. prior month Revenue driver

Track weekly; double down on the content type triggering the most “Let’s chat” DMs.


Final Thought

Elegance persuades quietly. By weaving romance, education, and subtle scarcity into these six Instagram formats, you’ll guide engaged couples from dreamy scrolling to confident booking, without a single desperate plea.