1. Love-Story Highlight Reel (≤ 45 s)
Why it works
Couples book vendors who honor their story. A concise reel, first look, ring close-up, and laughter snippet let viewers picture their own day with you behind the magic.
How to film
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Hook (0–3 s): Soft fade-in text, “From swipe-right to ‘I do.’”
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Sequence three cinematic clips.
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Final frame: discreet overlay, “Tap link for full gallery.”
2. Mood-Board Carousel with Vendor Tags
Slide | Content | Purpose |
---|---|---|
1 | Colour palette swatches | Sets aesthetic |
2 | Table detail shot | Shows eye for styling |
3 | Ceremony vignette | Evokes emotion |
4 | “Shop the look,” tiny tags to partners | Builds network + subtle call |
Carousels save scores; partner tags broaden reach to matching audiences.
3. Behind-the-Vows Story Series
Film short vertical clips during a setup—fluffing florals, adjusting lighting, and cueing the music. Layer calm text: “Your vows deserve this backdrop.” Add a countdown sticker to weekend consultation slots. Scarcity feels graceful when wrapped in BTS romance.
4. Couple Q&A Split-Screen Reel
Left: bride or groom answering “Why we chose this planner/photographer.”
Right: b-roll of the wedding moment they reference. Authentic praise straight from newlyweds; your logo appears only in the closing two seconds.
5. Venue Walk-Through Live (15 min)
Schedule a lunchtime Live at a sought-after venue. Walk viewers through hidden photo spots, rain-plan options, and layout tips. Pin a comment: “Full date list in Highlights.” Education first, inquiry later.
6. Availability & Etiquette Graphic
Post a minimalist graphic monthly:
“📅 2026 prime dates left: May 17, June 7, Sept 6”.
Caption shares one etiquette tip: “Book photography 10–12 months out for golden-hour certainty.” Coupling value with factual scarcity nudges action without discount talk.
5-Day Elegant Content Flow
Day | Post | Goal |
---|---|---|
Mon | Love-Story Reel | Emotional hook & saves |
Tue | Mood-Board Carousel | Inspiration & partner reach |
Wed | BTS Story Series | Trust & countdown taps |
Thu | Couple Q&A Reel | Social proof |
Fri | Availability Graphic | Gentle urgency |
Batch-edit on Monday, then auto-publish via Avramify365 to hit peak bride-scroll hours (8–10 PM local).
Success Metrics
KPI | Target | Why It Matters |
---|---|---|
Saves per Reel/Carousel | ≥ 1% impressions | Indicates planning intent |
Story countdown taps | ≥ 12% viewers | Measures booking consideration |
Live viewers → highlight taps | ≥ 20% | Confirms venue walk-through impact |
Consultation inquiries/week | +20% vs. prior month | Revenue driver |
Track weekly; double down on the content type triggering the most “Let’s chat” DMs.
Final Thought
Elegance persuades quietly. By weaving romance, education, and subtle scarcity into these six Instagram formats, you’ll guide engaged couples from dreamy scrolling to confident booking, without a single desperate plea.
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