Instagram released one of its most powerful features for 2025, and almost every founder is overlooking it.

Not because it’s hidden.
Not because it’s complicated.
But because most founders are still using Instagram the way they used it in 2020:

  • posting randomly

  • relying on organic luck

  • hoping the right clients “discover” them

  • treating Instagram like a content diary instead of a positioning engine

This new feature changes all of that.

If you’re a founder who wants authority, reach, and strategic visibility, ignoring this tool is costing you clients, trust, and momentum.

Here’s the feature everyone is missing, and why it matters more than anything else Instagram has released in years.

1. Instagram Now Shows Your “Top Interests” to You, And Lets You Control Them

For the first time ever, Instagram lets users manually shape what the algorithm thinks they’re interested in.

This doesn’t just affect your feed.
It affects:

  • your Reels tab

  • your Explore page

  • your recommendations

  • what content Instagram believes you want

  • and who Instagram believes you ARE

This is not a minor update.
It’s the foundation of how distribution works now.

The algorithm is no longer guessing who you are.
It’s asking.

And if you understand how this impacts your brand, you get a massive advantage.

2. Why This Matters for Founders (More Than Creators)

Creators chase visibility.
Founders build positioning.

This new feature allows Instagram to categorize accounts with far more accuracy.
And that means:

You must give the algorithm a clear, consistent identity to latch onto.

If your content is scattered:

  • business today

  • mindset tomorrow

  • travel next week

  • motivation the week after

The algorithm won’t know where to place you.

But if your content is aligned with a single expertise —
Instagram now pushes you to the audience most likely to buy, trust, and follow you.

This is massive for founders.

3. This Feature Reveals How Instagram Sees YOU

Open your settings → Activity → Interests → Suggested Interests.

You’ll see:

  • the top 3 topics Instagram believes represent you

  • additional categories the platform assigned to your account

  • how the algorithm labels your content

Most founders have NO idea this page exists.

And yet this page controls:

  • how your account is categorized

  • who your posts are shown to

  • whether clients ever see your content

  • how fast you can grow in your niche

  • how much authority Instagram gives your profile

If Instagram thinks your account is “general motivation” or “inspiration,” your content will get buried.

Because those categories are oversaturated.

But if Instagram categorizes you correctly —
your reach explodes with the exact audience you want.

4. What Serious Founders Must Do Immediately

This feature isn’t about consuming content.
It’s about training the system.

To use it strategically:

Step 1 — Check your current Instagram interests

See how Instagram labels you now.
Most founders will be shocked by the mismatch.

Step 2 — Remove every interest that doesn’t fit your positioning

This is not about preference.
It’s about brand relevance.

Step 3 — Add interests aligned with your niche

If you want to be seen as the authority in your category, your account must reflect your category.

Step 4 — Align your next 20 posts with these interests

Consistency is how you lock in categorization.

Once Instagram understands your expertise clearly, reach becomes predictable, not accidental.

5. The Founders Who Don’t Use This Will Fall Behind

This update rewards founders who:

  • know their niche

  • have a message

  • repeat their core themes

  • aim for authority

  • build clarity

  • build legacy, not noise

Founders who post “something… anything…” will vanish from relevance.

Instagram is no longer a platform where randomness wins.

It’s a platform where identity wins.

For Founders Focused on Authority

If you want to go deeper and learn how established founders turn their offline credibility into online power, follow Stefan R. Avram (@stefanravram).

He works with founders who want to build not just influence but legacy, helping them become the obvious choice in their industry and turning clarity, positioning, and content into clients.

For founders who want guidance directly from him, send a DM with the word LEGACY to @stefanravram.

 

 

 

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