How to Improve What Shows Up When Someone Googles Your Name

Who This Blog Is For:

◼ Founders, consultants, and executives whose name is the brand

◼ Experts with high-ticket services who want to control their online image

◼ Anyone Googling:

• • “how to improve what shows up when someone googles me”

  • “how to clean up search results”

  • “how to build a personal brand on Google without being a celebrity”

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Google Is Your Real Business Card

Before someone replies to your DM…
Before they hit “schedule a call”…
Before they trust you with their brand, money, or audience…

They open a new tab and type:
Your Name.

That moment is more powerful than any funnel, ad, or pitch.
And most people never even think to optimize it.

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What to Do Next:

Go ahead and Google yourself right now.
Use incognito mode.
What do you see on page 1?

Does it reflect the level you're operating at?

If not, let’s change that.

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What High-End Clients Want to See (and What They Don’t)

They’re looking for:

◼ Professionalism

◼ Proof

◼ Presence

◼ Polish

They’re not impressed by:

◼ Random mentions on outdated forums

◼ Empty social profiles

◼ Irrelevant Twitter threads from 2016

◼ Zero sign of leadership or media presence

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What Actually Shows Up (And How to Fix It)

Here’s how to build a page one that earns trust before you speak:

1. Buy your domain. Build your hub.

Having it yourname.co immediately adds weight.
Even a simple one-page site with:

◼ A photo

◼ What you do

◼ Who you help

◼ How to contact you
…sends a powerful signal.

This one action can push other noise down in search results.

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2. Get featured in credible press

Articles on Forbes, Yahoo, or niche industry outlets carry weight.
They rank high on Google and give you what algorithms call “entity authority.”

This is why people buy press not for vanity, but for positioning.

Even a few small, well-placed pieces work like digital real estate.

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3. Polish your LinkedIn profile

Google loves LinkedIn.
If it’s outdated or half-done, that’s the first impression you’re giving.

◼ Use a strong headline

◼ Write a clear, human About section

◼ Add your offers and achievements

◼ Make sure your profile photo matches your current brand

This is where silent decisions are made.

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4. Control your bios everywhere

Google also scrapes Twitter, Instagram, and even podcast directories.

Make sure your bio:

◼ Is consistent across platforms

◼ Includes a line about your expertise

◼ Links back to your main site or call-to-action

You want to leave breadcrumbs that lead back to you.

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What to Do Next:

Pick the highest-ranking platform with your name on it, likely LinkedIn or Instagram.
Update your bio and banner to match how you want to be seen today.
That one change can shift your search presence more than you think.

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Extra Moves That Boost Authority

Want to take it even further?

◼ Add a Google Knowledge Panel (longer-term, but possible with enough citations)

◼ Create YouTube shorts or interviews that include your name

◼ Get interviewed on podcasts and make sure your name is in the title

◼ Write one thoughtful blog on Medium or Substack Google indexes these fast

The goal isn’t volume.
It’s visibility with intention.

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Final Thought

You don’t need to be famous.
You just need to be findable and impressive when found.

Because high-level clients do their homework.
The search bar is their filter.
And you have more control than you think.

So instead of letting Google tell your story by default.
Start curating the version of you that your next client will meet.

Need help polishing your digital presence? At Avramify, we build profiles that turn silent searches into instant trust.