Instagram’s New Comment Topics Feature: How It Works and Why You Might Want It

What’s This New Feature Everyone’s Seeing?

If you’ve recently seen topic tags like “English pronunciation tips” appear in Instagram comment sections, you’re not alone. Instagram seems to be quietly testing a new way to surface content by automatically tagging conversations with relevant topics.

Think of it like a mini-SEO layer inside your post’s comments.

This isn’t available to everyone yet, and that’s exactly why people are talking.

Why It Matters (Especially for Creators and Personal Brands)

While still in testing, this feature could become a big deal for:

⏺ Discoverability — If your comments get a topic label, your post could be grouped with others on the same theme.

⏺ Authority positioning — Posts that receive topic tags may appear more “educational” or expert-driven.

⏺ Engagement — Labels might encourage deeper conversations within the comments, increasing post weight in the algorithm.

How Does It Work?

Right now, it appears to be AI-powered and automatic. Users cannot manually add topic labels. Instagram likely scans the keywords and structure of comments, identifies recurring themes, and highlights one as a discoverable topic.

What to Do Next (Even If You Don’t Have It Yet)

Here’s how to increase your chances of triggering topic labels on your content:

1. Post educational, niche-specific content

2. Ask a clear question or prompt discussion in the caption

3. Encourage thoughtful comments (not just emojis or “🔥🔥🔥”)

4. Use natural language, not overly promotional copy

This tells the algorithm:

“Hey, this isn’t noise; it’s a useful conversation.”

Frequently Asked Questions (FAQ)

1. Can I manually add a topic tag to my Instagram comments?

No. As of now, the feature appears to be AI-driven and cannot be added manually.

2. Is this feature available to everyone?

No. It seems to be in limited testing, possibly by region, account type, or content category. 

3. How can I trigger it on my content?

Focus on clear, valuable, topic-specific content with meaningful engagement in the comments. 

Final Thought

Even if you don’t have this feature yet, it’s another sign that Instagram is prioritizing structured, valuable content over flashy trends.

If you’re building a personal brand or founder-led business, the quality of your conversations matters more than ever.

Stay ahead of the algorithm, not by chasing it but by understanding what it rewards.

Want more real-time Instagram insights like this?
Check out the News section of Avramify, we break down emerging trends and what they really mean for your brand.