You’re Sitting on a Goldmine, and It’s Called Your DMs
Most creators think selling happens through content.
In reality, it starts with content, but it closes in the DMs.
If you’re:
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Getting replies to Stories
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Receiving heart reacts or questions
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Or having back-and-forth convos with your followers
You’re already halfway to a sale.
You just need to learn how to move the conversation without killing the vibe.
Here’s the full playbook.
1. Don’t Open with a Pitch. Open with context.
The biggest mistake?
Jumping straight into “Here’s my offer.”
Instead:
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Ask how they found you
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Mention something you noticed about their reply
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Build relevance and make them feel seen
Example:
“Hey, I saw you replied to the content tip post. Curious, what kind of content do you usually create?”
Now you’re in a convo. Not a cold pitch.
2. Lead the Conversation with Questions, Not Benefits
Selling isn’t about convincing.
It’s about understanding where someone is and showing how you can help them move forward.
Ask:
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“What’s been the hardest part of [problem] for you recently?”
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“Are you doing this solo or working with someone?”
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“Have you tried [strategy] before?”
This creates a diagnosis moment.
And people trust the ones who diagnose before prescribing.
3. Use Micro Wins to Build Authority
Instead of dropping your offer immediately, offer a free win:
“Here’s a quick breakdown that’s helped my clients…”
“Mind if I send you a carousel we made for someone in a similar niche?”
“Want a 2-minute Loom video where I explain how I’d approach this?”
This builds reciprocity and credibility without selling.
Then later, it’s natural to say:
“If you want help implementing this, this is exactly what I do.”
That transition feels earned. Not forced.
4. Move the Conversation Forward With Permission
Don’t drop links uninvited.
Instead, ask:
“Want me to walk you through how this works?”
“Want to see how we’d tackle this inside our system?”
When they say yes, they’ve opened the door.
Now it’s a collaborative conversation, not a sales pitch.
5. Know When to Exit Gently
Not everyone’s ready.
Not everyone’s qualified.
If someone’s not engaging or dodging your questions:
Exit gracefully.
“No worries if now’s not the time. Just know the door’s open if this becomes a priority.”
That energy builds reputation, and many of them come back later.
6. Use Stories + Highlights to Warm Up Leads
Your stories should plant seeds that make the DMs warmer before you ever message.
Examples:
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“Working on a custom content system for a client, want one like this?”
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“DM ‘SYSTEM’ if you want to see what your growth could look like”
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“Client just hit 10K views daily, want to know how?”
Now when someone replies…
You already know what they want. And you control the topic.
Final Thought: The Best Sellers Listen Better Than They Talk
DM selling isn’t about saying the perfect thing.
It’s about:
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Listening more than pitching
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Asking more than assuming
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Offering before asking
People buy when they feel:
“This person actually understands me, and has done this before.”
The DMs are where your brand becomes real.
If you treat them like conversations, not conversions...they turn into clients faster than you think.
P.S.
If your DMs are full of ghost replies, awkward exits, or dead ends, don’t worry. There’s a system for this. We help build content that attracts the right people and scripts that turn them into real revenue. Let’s talk.
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