How to Run Instagram Live Q&As That Drive Bookings and Build Trust

When you go Live, you’re inviting your audience into your world. Nail these five phases, and you’ll transform viewers into booked calls without awkward pauses or tech glitches.

1. Phase 1: Plan Your Content & Goals

What to do: Decide on a single theme or question bucket (e.g. “Scaling from 6 to 7 Figures”).
Set measurable goals: View count, comments, and number of DMs/bookings.
Why it works: A focused Live prevents rambling and maximizes viewer value.

2. Phase 2: Promote Your Live in Advance

What to do: Post Stories and feed teasers 3 days, 1 day, and 1 hour before going Live.
Template copy: “Join me Live Wednesday at 3pm to ask your toughest scaling questions.”
Why it works: Repeated reminders build anticipation and ensure peak attendance.

3. Phase 3: Execute with Confidence

Opening (0–2 min): Greet viewers, restate the topic, and set expectations (“I’ll answer 5 questions in 20 min”).
Middle (2–18 min): Read questions aloud, answer concisely, and invite quick follow-ups in comments.
Closing (18–20 min): Summarize key takeaways, call viewers to DM you “LIVE” for a free 15-min audit.
Why it works: A clear structure keeps energy high and slots in natural CTAs.

4. Phase 4: Follow Up & Convert

What to do: Within 1 hour, DM everyone who commented with a thank-you and next step offer (“Ready to scale? Let’s chat”).
Use Quick Replies: Save templates in Instagram to speed up follow-ups.
Why it works: Timely, personal outreach converts interest into action.

5. Phase 5: Repurpose for Ongoing Impact

What to do:
- Clip top 3 answers into 30-sec Reels.
- Add the full session to a “Live Q&A” Highlight.
- Transcribe the session into a blog post or newsletter snippet.
Why it works: Extends the value of one Live into multiple content assets.

Closing & Next Steps

Schedule your first Live this week pick a hot topic, promote it, and follow this blueprint. Track your booking rate and refine each phase. Then check out our next guides on cross-platform growth!