Showcase Client Success with Instagram Stories & Highlights, A Step-by-Step Guide

When prospects see a reel of real client breakthroughs at the top of your profile, they know you deliver. Here’s how to make those Success Stories impossible to scroll past.

1. Plan Your Success Story Format

• What to do: Choose a consistent template use your brand colors and fonts in every slide or clip.

• Template elements:

  1. Title slide: “Coach Jane’s 3× Revenue Growth”

  2. Challenge slide: “Struggled with client retention”

  3. Solution slide: “Implemented our 5-step framework”

  4. Outcome slide: “Retained 90%+ month-over-month”

  5. CTA slide: “Swipe up to book a discovery call”

2. Capture Authentic Testimonials

• What to do: Ask clients for a quick voice note or text screenshot praising your work.

• How to present: Overlay the quote on a styled background, then record a 5-second voice-over thanking them.

• Why it works: Hearing the client’s own words adds credibility and emotional impact.

3. Record “Success Reel” Clips

• What to do: Film a short Reel showing before/after metrics (e.g. Google Analytics dashboard) with upbeat music.

• Editing tips: Use fast cuts, on-screen text (“+200% Leads”), and your branded cover slide.

• Why it works: Video is more engaging and signals authenticity to the algorithm.

4. Create a “Client Wins” Highlight

• What to do: Add each Story to a dedicated Highlight labeled “Wins” or “Client Success.”

• Cover design: Use a simple icon (trophy, rocket) on your brand background.

• Why it works: New visitors see your social proof immediately, before scrolling through feed posts.

5. Promote & Rotate Your Highlights

• What to do: Every month, archive older success stories to keep Highlights fresh, then repost top-performing clips to your feed.

• Why it works: Recycling proven content saves time and recaptures engagement from new followers.

Closing & Next Steps

Capture at least one new client success each week and add it to your “Wins” highlight. Monitor Story views and DMs to see which formats resonate best. Next up: “The Ultimate 2025 Instagram Hashtag Strategy for Business Coaches.”