Step-by-Step: Crafting Instagram Reels That Demonstrate Your Coaching Expertise

Reels have exploded: one in three Instagram users now watch them daily. For leadership coaches, that’s a golden opportunity to distill your biggest insights into bite-sized, highly shareable clips. But a random recording won’t cut it you need a formula. Without a clear structure, you’ll end up with Reels that get buried under trending dances.

In this guide, you’ll learn a repeatable five-part framework that ensures every Reel you publish:

1. Hooks viewers in the first 3 seconds

2. Names a leadership pain point they feel

3. Delivers a concise solution snippet

4. Shows proof or credibility

5. Drives a clear next step

You’ll also get practical scripting prompts, quick editing hacks, and tips for avoiding common mistakes. By the end, you’ll have everything you need to plan, film, and edit Reels that not only rack up views but also spark DMs for discovery calls. Let’s dive in!

1. Nail Your Hook in the First 3 Seconds 

Why it matters: Viewers decide almost instantly whether to keep watching. A weak start and they swipe away.

How to Execute

1. Write two hook options before you film.

   • Option A (Question): “Want to double your team’s productivity?”

   • Option B (Bold claim): “This one change tripled my clients’ engagement.”

2. Test your hook by reading it aloud does it feel urgent and specific?

3. Film your hook close-up: Look directly into the camera, use a quick zoom or jump cut to capture attention.

4. Add on-screen text repeating the hook phrase in large, bold letters so it reads even if muted.

5. Keep it under 3 seconds—trim any extra words in editing.

Pitfall: Starting with “Hey everyone” or a long intro.
Fix: Cut directly to the promise or question you wrote.

2. State the Pain Point Clearly 

Why it matters: Viewers need to see that you understand their biggest challenge before they’ll trust your solution.

How to Execute

1. Identify one core pain point your ideal client faces (e.g., “Your team ignores your feedback”).

2. Film a quick scene showing you acting it out or use a stock clip if you prefer.

3. Overlay text: “Struggling to get your team’s buy-in?”

4. Use a brief voiceover repeating the pain point in conversational tone.

5. Keep it relatable: reference a common scenario (“Endless meetings without results?”).

Pitfall: Listing multiple pain points that dilute focus.
Fix: Stick to one relatable issue per Reel.

3. Deliver a Concise Solution Snippet 

Why it matters: Viewers should walk away with actionable value, reinforcing your expertise.

How to Execute

1. Select one tactic no more than one per Reel (e.g., “Start every meeting with a 2-minute team check-in”).

2. Bullet the steps on paper:

   • Step 1: Ask a reflection question

   • Step 2: Listen for one pain point

   • Step 3: Acknowledge and set agenda

3. Film each bullet as a 3-5s clip or overlay text on a single shot.

4. Narrate succinctly: match your voice to the on-screen text for clarity.

5. Use branded colors/fonts to reinforce visual identity.

Pitfall: Overloading with details.
Fix: Save deeper dives for carousel posts or longer videos keep Reels focused.

4. Show Your Proof Shot 

Why it matters: Social proof or a quick demonstration cements your credibility and keeps viewers watching.

How to Execute

1. Decide on proof format:

   • A screenshot of a client metric dashboard

   • A short client testimonial clip

   • A quick testimonial quote card

2. Film or capture a 2-3s shot of the proof.

3. Overlay a label: “+30% Engagement in 4 Weeks” or “Client Q: ‘Game-changer!’”

4. Add subtle animation (a simple zoom or fade) to draw attention.

5. Ensure readability: proof text should be legible on small screens.

Pitfall: Using proof that’s too small or text-heavy.
Fix: Crop tightly on the key data point, and highlight it with a colored box or arrow.

5. Drive Action with a Clear CTA 

Why it matters: Without a next step, your Reel gathers likes but no leads.

How to Execute

1. Choose one CTA that matches your goal:

   • “Follow for more”—to grow your audience

   • “DM ‘REEL’ for my free checklist”—to spark conversations

   • “Link in bio to book a call”—for direct bookings

2. End your Reel with a 3-5s outro featuring you pointing to on-screen text or a graphic.

3. Use on-screen text: large, high-contrast, verb-first (“DM ‘REEL’ NOW!”).

4. Repeat the CTA in voiceover to reinforce.

5. Test different CTAs across Reels and track your response rates in Instagram Insights.

Pitfall: Multiple CTAs in one Reel.
Fix: Stick to a single, focused ask per video.

Quick Data Insight 

Instagram reports that Reels with an early CTA see 20% more engagement, and those showcasing social proof in the middle maintain 50% higher retention rates than generic clips.

“Try This Now” Mini-Exercise 

1. Pick a single pain point your clients mention most.

2. Draft your hook and pain-point lines using the templates above.

3. Bullet your one-step solution and identify the proof shot you’ll use.

4. Script a 30-second CTA outro directing to your bio or DMs.

5. Film and edit one Reel today, then review its retention curve in Insights to see where viewers drop off.

Closing & Avramify Support 

Reels can skyrocket your leadership brand, but only when they blend empathy, value, and credibility. Use this five-step framework to produce Reels that resonate, retain, and convert.

If you’d like help scripting hooks, designing branded overlays, or analyzing your performance data, Avramify’s Credibility service has your back. We’ll fine-tune your top Reels, optimize your visuals, and craft CTAs that turn views into discovery calls. Ready to amplify your coaching expertise? Reach out and let’s make every second of your Reels count.