How to Write a LinkedIn “About” Section That Doesn’t Sound Generic

Let’s be honest, most LinkedIn “About” sections feel like they were written by a résumé in disguise.
Polished, predictable, and painfully forgettable.

But the best ones?
They sound like a real person. Someone you'd want to sit across from. Someone who knows what they’re about and makes it easy for you to get it, too.

So if your current section starts with “I’m a results-driven leader with 10+ years of experience…” let’s rewrite that.

Here’s how to make your “About” section actually sound like you are clear, grounded, and credible.

1. Start With Who You Help and What You Actually Do

Don’t open with your job title.
Start with clarity.

You want your reader to think, “Ah, this person is for people like me.”

Example:

I help early-stage founders turn chaos into clarity through operations that don’t rely on them being online 24/7.

Or:

I work with senior women navigating major life transitions like grief, reinvention, and divorce and help them reclaim their voice through coaching and writing.

Short. Real. Human.

You’re not trying to impress.
You’re trying to connect.

2. Add a Line About Why You Care

Credibility matters. But intention is what makes people trust you.

Example:

After working 12-hour days in an agency that treated burnout like a badge of honor, I knew I wanted to help creatives build without self-erasing.

Or:

I built this business for people like me: smart, sensitive, and ambitious, but tired of pretending to be someone else to get noticed.

Give people a reason to believe you’re not just good at what you do; you're rooted in it.

3. Use Language You’d Actually Say Out Loud

If a sentence makes you cringe when reading it aloud, it doesn’t belong.

Replace:

“Results-driven professional with a passion for innovation”

With:

“I’m not interested in just shipping fast; I care about building things that actually work under pressure.”

You don’t have to be quirky or casual.
You just have to sound clear.

The goal is to write like the smartest, calmest version of yourself.

4. Add One Quiet Line of Proof

This isn’t a sales page. But one sentence that shows you’re not new to this?

Essential.

Try:

Previously helped scale 3 SaaS startups—2 of which exited.
Trusted by over 100 founders and consultants globally.
Clients have included X, Y, and one Fortune 500 I’m still under NDA for.

Not flexing. Just grounding.

5. Give People a Next Step Without Being Pushy

Most people scroll through profiles. Don’t let yours become a dead end.

End with:

DMs open for aligned consulting projects or partnerships.
Currently exploring strategic advisory opportunities; feel free to connect.
Always happy to talk operations, no-code, or what it means to build slow and steady.

This shows openness without desperation.

And that tone? That’s what earns respect.

Bonus: Write It Like Someone Who’s Already in the Room

You’re not auditioning.
You’re not explaining yourself.
You’re positioning yourself.

Write like someone who’s already trusted.
Already hired. Already clear.

When your voice reflects that kind of calm authority, people lean in.
Not because you told them to but because you sounded like someone who didn’t have to.

Final Thought

You don’t need your “About” section to impress anyone.
You need it to reflect who you are on your best, most grounded day.

Clarity is more powerful than polish.
And confidence? That’s not found in buzzwords. It’s in the way you show up without needing to be loud.

So drop the template. Write from where you actually lead.
And if you want help showing up online like someone who’s already earned the trust, Avramify helps you build a presence that feels like you just got clearer.