Master LinkedIn Video: Best Practices for Maximum Shares

Ever watch a LinkedIn video that feels like the headline of a must-read article and wish yours did the same? In a feed crowded with text walls and stock imagery, video that commands attention will set you apart instantly. Let’s walk through five practical techniques to craft videos your network actually shares.

1. Start with a Purposeful, Two-Second Hook

On LinkedIn, viewers decide fast, so don’t waste a frame.

• Identify the Pain Point: Lead with a question or statement they can’t ignore (“Struggling to turn followers into clients?”).

• Visual Promise: Open on a dynamic clip that illustrates your theme, a quick statistic overlay, or a bold on-camera glance. This instantly signals value.

2. Craft Clear, Concise Captions & Headlines

Unlike other platforms, many LinkedIn users watch with the sound off.

• Native Subtitles: Always upload an SRT file or use LinkedIn’s captioning tool so your message lands even on silent autoplay.

• Bold On-Screen Text: Highlight key takeaways in large, readable text. Use two lines max per frame to avoid clutter.

3. Keep It Under 90 Seconds for Optimal Retention

Attention is a precious commodity, especially in a professional feed.

• Three-Part Structure:

  1. Hook (0–5s): The problem or promise.

  2. Value (5–60s): One or two concise tips with real examples.

  3. Wrap (60–90s): A single, crystal-clear CTA (“Share if you agree,” or “Comment your biggest challenge”).

4. Encourage Genuine Interaction & Shares

A share on LinkedIn is more valuable than a like; make it easy.

• Direct Questions: End by asking for perspectives (“What’s your experience with X?”).

• Tag Invitations: Prompt viewers to @mention a colleague who needs this insight. That instantly multiplies reach.

• Resource Links: In the first comment, drop a link to a related article or downloadable guide LinkedIn’s algorithm rewards posts that drive onsite interaction.

5. Analyze Performance & Iterate Quickly

LinkedIn’s analytics can be a goldmine if you know where to look.

• View-Through Rate (VTR): Aim for 30–40% completion on a 90-second video.

• Engagement Map: Note exactly when drop-off spikes, then tighten that section in your next edit.

• Share Ratio: Compare the number of shares to impressions. Videos with >5% share rate are your blueprint; reverse-engineer their elements.

Bonus: Want extra help polishing your video setup, captions, and share-driving CTAs to boost your Credibility? Our Credibility service can help you look and feel like the go-to expert in your field on LinkedIn and beyond.

Apply these five best practices, and your next LinkedIn video won’t just play it will start conversations, build your authority, and earn shares.