Who This Is For
This is for:
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Founders building trust through their personal profiles
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Coaches and consultants selling through relationships, not funnels
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Entrepreneurs using Instagram, LinkedIn, or even TikTok, but feeling unsure what’s actually working
If you’re the face of your brand, this post is your checklist.
The Problem: Tools Don’t Track What Matters
Most social media tools are built for business accounts or ad campaigns.
But if you’re a founder posting from your personal Instagram, LinkedIn, or Twitter profile, you’ve probably noticed:
⏺ Some metrics aren’t available at all
⏺ The dashboards track vanity (likes) instead of meaning (DMs, shares, saves)
⏺ Your biggest wins don’t show up in reports
Sound familiar?
Let’s fix that.
What to Actually Track (Even If It’s Manual)
You don’t need software. You need awareness. Start with these:
1. Saves
If someone saves your post, it means they plan to come back to it. That’s rare. That’s gold.
👉 Track which post types get saved most. Thought leadership? Storytelling? Offers?
2. Shares
Shares mean trust. They tell you, “This content is worth being seen by others.”
👉 Watch what themes make people want to amplify your voice.
3. Replies & DMs
Forget likes. If your story gets zero likes but triggers a meaningful DM, that’s real influence.
👉 Write down what you said, how you said it, and what came after.
4. Profile Views & Bio Clicks
These often show up in native insights, even on personal accounts. A spike here means people paused, clicked, and considered you.
👉 Ask: What triggered that interest? A reel? A bold line in a caption?
5. Quality of New Followers
Not all growth is equal. Gaining 20 ideal clients beats 2,000 randoms.
👉 Check: Who’s following you after a key post? Clients? Peers? Investors?
What to Do Next
Start a simple Google Sheet or Notion table.
Columns: Date, Platform, Post Type, Saves, Shares, Replies, Followers Gained.
Update weekly. It takes 5 minutes and shows you what no tool can.
Bonus: Signals You’re Not Measuring (But Should Be)
⏺ Comments with depth (“This really helped me” beats 🔥🔥🔥)
⏺ Offline mentions (“I saw your post about XYZ and it made me think…”)
⏺ People repeating your language (It means your brand voice is working)
⏺ Direct referrals that start with: “I found you on Instagram”
These are qualitative metrics. They don’t show up on graphs.
But they build your brand equity quietly, steadily, and powerfully.
Why This Matters
You’re not just posting. You’re building perception.
And perception, when tracked is strategy.
When you start noticing what actually builds trust, influence, and conversation, you can:
⏺ Post more intentionally
⏺ Refine your voice
⏺ Position your expertise clearly
⏺ Attract premium clients who already feel like they know you
Final Thought
Most founders think they need better tools.
What they really need is better attention to what’s resonating, what’s converting, and what their audience is telling them between the numbers.
So don’t wait for the perfect dashboard.
Your personal brand is already speaking.
Start listening.
For more insights like this, check out the News section on Avramify, where we publish smart, actionable strategies for founders building credibility online.
Let me know if you’d like this post repurposed into a carousel or downloadable checklist; it would work beautifully.
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