Why Billionaires Keep Their Comments Off (And It’s Not About Privacy)

The Illusion of Silence

At first glance, a billionaire’s Instagram post with comments turned off may look like detachment. In truth, it’s a calculated move. When comments are disabled, the post becomes a monologue, not a dialogue. That’s power.

Control the Narrative, Control the Room

On Instagram, comment sections are wildcards. A single off-brand comment can shift perception. For billionaires, every post is a press release. Turning off comments ensures no interference with the narrative.

There’s no room for criticism, chaos, or casual conversation. Just a curated message. And that’s exactly the point.

Status Signaling Through Silence

In luxury culture, less access equals higher value. Think of closed VIP events, private auctions, and unlisted phone numbers. On Instagram, silencing the comment section sends the same signal: This is not for everyone.

It frames the user as untouchable—not unfriendly. It creates digital distance, which in elite positioning, increases desire.

Social Proof, Rewritten

Most users chase comment engagement as social proof. But for elite individuals, the absence of comments rewrites the rules. It suggests confidence, not neediness. Certainty, not discussion.

It becomes a power move that says: “I don’t need public approval to validate my message.”

The Algorithm Still Works, But Quietly

Contrary to popular belief, disabling comments doesn’t kill reach. The post’s performance depends more on saves, shares, and dwell time. So while the public sees silence, the algorithm still sees relevance.

The billionaires still get views, just without the noise.

Final Thought

Turning off comments isn’t about avoiding people; it’s about elevating perception. In a world obsessed with attention, the elite know that strategic silence can be louder than noise.

At Avramify, we help you stay ahead not by chasing the next trend, but by making sure your Instagram presence already looks like the future.