1. The Pain Point
Static dish pics feel like stock photos; diners can’t taste aromas. You need immediate, mouthwatering impact to win the “Where should we eat?” scroll war.
2. Why Short-Form Works for Food
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Sensory pull: Steam, sizzle, cheese pull—all irresistible in motion.
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Geo-boost: Reels tagged with location get 30% more local reach.
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Lower ad spend: One viral dessert clip can outperform $500 in flyers.
3. Five Clip Blueprints
Format | Example | CTA |
---|---|---|
15 s Sizzle Reel | Close-up fajita pan flame | “Book tonight, DM ‘TABLE’” |
Chef POV (30 s) | Plating signature dish | “Swipe for full menu” |
Customer First-Bite (10 s) | Reaction slow-mo | Overlay “Link in bio” |
Behind-the-Bar (20 s) | Craft cocktail pour | Countdown to happy hour |
Ingredient Origin (45 s) | Farmer clip + dish shot | “Fresh every Friday” |
4. Scheduling Flow
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Shoot lunch prep between 10:00 and 10:30 AM (the kitchen is clean, and there is good light).
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Edit two clips; schedule via Avramify365 for 4:30 PM (pre-dinner scroll).
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Share to Stories with poll: “Would you try this?” drive sticker taps.
5. Metrics to Watch
KPI | Goal |
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Reservations from IG Bio | +20% MoM |
Story sticker taps | ≥ 12% of viewers |
Cost-per-thousand local reach (ads) | < $4 CPM |
One 30-sec sizzle can replace a week’s worth of coupon mailers and tastes better too.
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Short-Form That Sells: Fashion & Beauty Edition
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