A well-crafted Twitter thread can turn scrollers into fans and discovery calls. Here’s how to structure 5–7 tweet mini-case studies that resonate and convert.
1. Start with a Hook Tweet
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What to do: Open with a bold result + question:
“How did our client 3× their revenue in 90 days? 🧵👇”
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Why it works: Immediately signals value and thread format.
2. Outline the Problem Context
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What to do: In tweet two, describe the client’s pain point in one sentence.
“They were struggling with inconsistent sales and no clear offers.”
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Why it works: Sets the narrative and builds empathy.
3. Share Your Solution Framework
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What to do: Use tweets three to five to list 3 core steps you implemented (one per tweet).
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Format: “Step 1: [Action] → Benefit” with relevant emoji for visual breaks.
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Why it works: Keeps each idea digestible and encourages serial reading.
4. Reveal the Outcome with Metrics
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What to do: Tweet six with the quantifiable result:
“Result: +250% MRR in 3 months. Here’s the chart 👇”
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Why it works: Social proof validates your approach.
5. End with a Subtle CTA
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What to do: Final tweet invites DMs for a case study pack or call:
“Want the full playbook? DM me ‘CASE STUDY’ and I’ll send you details.”
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Why it works: Low-friction ask drives direct engagement.
Closing & Next Steps
Draft one case-study thread this week following this structure. Monitor thread views, replies, and DMs to gauge impact. Next: “The Optimal Tweet Schedule: Frequency & Timing Tips for Building a Coaching Community.”
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