How to Look Good When People Google You (Even If You’re Not Famous)

We all do it.
Someone’s name comes up in conversation, or a DM lands in our inbox, and the next move is almost automatic:

We Google them.

So here’s the real question:
What shows up when someone Googles you?

Because even if you’re not a public figure, your digital presence is shaping silent decisions every day.
A client deciding whether to book the call.
An event organizer checking if you’re speaker material.
A journalist skimming for credibility.

And if you don’t take control of that first impression, Google does it for you.

Let’s fix that.

1. Your Name Is a Search Term; Treat It Like One

The first step in managing your online image is understanding you already have one.

If someone types your name into Google, do they find:

⏺ Your LinkedIn?

⏺ An old article?

⏺ A cluttered Twitter feed?

⏺ Nothing at all?

Even if you’re early in your career or operating behind the scenes, your name has weight.
Your job is to shape how it shows up.

2. Own the First Three Search Results

You don’t need to dominate the entire first page.
But you do need to control the first three results.

Aim for:

⏺ Your LinkedIn profile

⏺ A personal or professional website

⏺ A press mention or podcast interview

This builds instant trust. It tells the Googler:

“I’m established. I’m visible. I’m not hiding.”

(And it works even if you’re not posting every day.)

3. Set Up a Simple Personal Website

You don’t need a flashy funnel or a 10-page portfolio.
But you do need a clean landing page with:

⏺ A clear bio

⏺ A professional headshot

⏺ Your services or specialty

⏺ A contact method

Even a one-page site with your name as the domain can elevate how people perceive you.

It’s not about traffic.
It’s about credibility.

4. Leverage LinkedIn as a Trust Anchor

LinkedIn ranks well on Google, so make it count.

Use it to:

⏺ Clearly state your positioning (“I help X with Y”)

⏺ Add a banner image that reinforces your vibe

⏺ Include keywords you'd want associated with your name

Even if you’re not active, a polished profile goes a long way.

Bonus tip: Customize your LinkedIn URL (e.g. linkedin.com/in/yourname) for extra control.

5. Add Quiet Proof (That Doesn’t Feel Like Bragging)

High-trust people want receipts.
But they don’t want the hard sell.

So include:

⏺ Testimonials or quotes from clients

⏺ A few logos or partnerships

⏺ A “seen in” press section if applicable

This isn’t about being famous.
It’s about saying, “I’ve done good work. You’re safe here.”

6. Get Featured, Even Once

A single article, interview, or podcast can transform how you show up.

It gives you:

⏺ A backlink for Google

⏺ A third-party credibility boost

⏺ Content to repurpose on other platforms

Even a niche publication or curated industry blog works.
If you need help getting featured, Avramify helps clients do just that.

7. Clean Up the Digital Clutter

This one’s simple but often ignored.

Google yourself in an incognito tab.
What feels off? What needs deleting, updating, or reframing?

That tweet from 2012? The outdated portfolio site?
Fix it.

Perception isn’t just what’s added.
It’s what you choose to leave out.

Final Thought

Looking good on Google isn’t about becoming a public figure.
It’s about being search-ready in a way that feels clear, competent, and aligned.

Because the next time someone types your name, you want them to feel:

“This person gets it.”

And if your real-world success isn’t yet reflected online, Avramify helps you show up with polish that builds trust before you even say a word.