Should You Pay for Press If You’re Not a Public Figure?

Here’s the honest answer:
Sometimes, yes. Sometimes no.
It all depends on why you want the press and what you plan to do with it.

Let’s break it down.

What Press Actually Does (and Doesn’t Do)

A press feature won’t suddenly flood you with sales.
It’s not an ad. It’s not a funnel. It’s not a magic wand.

But what it can do if used right is give you:

⏺ Perception: Press signals credibility, even if people don’t read the full article.

⏺ Positioning: It places you in the company of people who get talked about.

⏺ Search Results: It boosts your visibility on Google.

⏺ Social Proof: It says, “I’m worth noticing,” without you having to say it.

In short:
Press is Polish. Not proof of popularity.

Why Non-Famous People Buy Press (And You Might, Too)

Most Avramify clients aren’t influencers or celebrities.

They’re:

⏺ Consultants who close high-ticket clients over DMs

⏺ Founders who need credibility for investor decks

⏺ Professionals who want Google results that look sharp when searched

They’re not paying for vanity.
They’re paying for control of perception.

Because press helps answer the silent question every client, investor, or referral asks:

“Is this person legit?”

When Press Doesn’t Make Sense

Press won’t help if:

⏺ Your offer isn’t clear yet

⏺ You haven’t cleaned up your profiles

⏺ You don’t plan to use it as part of your positioning

If you’re early in your journey or still figuring out what you do, skip it for now.
Get clarity. Build a clean site. Build a few results.

Then come back and use press as the icing, not the foundation.

What Kind of Press Actually Works?

Not all press is created equal. Focus on:

⏺ Searchable outlets (so you show up on Google)

⏺ Legit layout and formatting (avoid messy sites or ones full of ads)

⏺ Stories that feel you (not robotic or “templated”)

⏺ Third-party feel (even if it’s paid, it should look earned)

The goal is perceived credibility.
Not just a logo on your site but a story that feels like it fits you.

What to Do After You Get Featured

This is where most people mess up.

They get press… and just move on.

Instead:

⏺ Add the logo to your site

⏺ Pin the feature to your LinkedIn or Instagram

⏺ Link to it in your bio or sales deck

⏺ Mention it subtly in conversations ("I was recently featured in...")

Press only works if you work it.

The Real Power? It's Psychological.

Press makes people pause.

It says:

“Other people thought this person was worth talking about. Maybe I should too.”

That’s what you’re buying.
A layer of subtle status. A moment of consideration. A reason for someone to lean in instead of scroll past.

That’s not fake.
That’s smart positioning.

Final Thought

You don’t need to be famous to benefit from press.
You just need to be intentional.

If your brand is polished, your offer is clear, and you want to elevate how you show up when someone Googles you.

Then yes, paying for the right kind of press might be the most valuable image upgrade you can make.

If you’re ready to control the narrative around your name, Avramify helps you get featured strategically, not superficially.