How to Use Instagram Guides to Package Your Leadership Frameworks

Good news: Instagram kept Guides alive and even refreshed the UI in 2025, so this underused feature is very much worth your time.
(ICYMI: Meta floated retiring Guides back in 2023, but the change never rolled out platform-wide.)

Why Guides Beat Single-Post Carousels for Deep-Dive Content

Executives don’t binge-watch random quotes; they want structured insight. Guides let you curate a narrative, step 1 through step 5 of your favorite model in one scrollable package. That clarity showcases how you think and how you’ll lead them from A to B.

Step 1—Audit the Content You Already Have

1. List your core frameworks. (e.g., GROW, 5 Levels of Leadership, Situational X).

2. Tag each existing post that teaches one element of the framework.

3. Spot the gaps. Draft fresh posts where pieces are missing so your Guide feels complete.

Step 2—Choose the Right Guide Format

 Step 3—Build a Narrative Flow

1. Title = Outcome + Framework → “From Manager to Visionary: The 4-Pillar Framework.”

2. Intro copy (first 2 – 3 sentences) tees up the pain point.

3. Order posts logically (Problem → Insight → Tool → Case Study).

4. Add commentary under each post to connect the dots.

Coach’s Tip: Keep sentences punchy, Guides are long-form for Instagram, but executives still skim.

Step 4—Optimize for Search & Shareability

• Keywords first. Instagram’s 2025 search leans on text; front-load “leadership framework,” “executive coaching,” etc.

• Cover image: Use your brand color + clear title for instant recognition.

• CTA footer: “Ready to apply this? Book a diagnostic call, link in bio.”

Step 5—Promote Your Guide (Without Spamming)

Step 6—Measure What Matters

Review these monthly and update guides with fresh wins or new frameworks.

Avoid These Common Pitfalls

Your Next Action

Block 45 minutes today to audit your top-performing posts and outline your first framework guide. Publish it next Monday, then watch how quickly prospects move from lurkers to leads when your method is packaged in one neat scroll.

P.S. Hungry for more conversion-ready tactics? Pop over to our Avramify News hub; new blogs drop weekly on thought-leadership branding, Instagram strategy, and funnel optimization. Stay sharp, stay booked.