Generate Warm Leads with LinkedIn Polls, Carousels & Videos

Instead of posting yet another text update, leverage LinkedIn’s interactive tools to create two-way conversations and feed your prospect pipeline while you sleep.

1. Lead-Qualifying Polls

• What to do: Create a 3–4 option poll that surfaces pain points or priorities (e.g. “What’s your biggest growth barrier?”).

• CTA: “Comment below if your issue isn’t listed.”

• Follow-Up: DM respondents with resources tailored to their choice.

• Why it works: You gather real-time data on lead needs and start personalized outreach.

2. Story-Style Carousel Posts

• What to do: Build a 5–7 slide carousel telling a mini case study or step-by-step framework.

• Slide structure:

  1. Hook + statistic
     2–4. Framework steps

  2. Real client result

  3. “Save this post” CTA

• Why it works: Swipe action deepens engagement, and saves fuel future impressions.

3. Short Native Video Clips

• What to do: Record 1–2 minute clips tackling one question you see often in comments.

• Overlay text: Key bullets for viewers watching on mute.

• End card: “DM me ‘VIDEO’ for my full toolkit.”

• Why it works: Video boosts algorithmic reach and feels more personal.

4. Synchronized Multi-Format Campaign

• What to do: Combine poll → carousel → video over a week on the same theme.

• Example flow:

  • Monday: Poll on “Your #1 scaling concern?”

  • Wednesday: Carousel “3 Ways to Solve [Top Concern]”

  • Friday: Video “Deep Dive into Method #2”

• Why it works: Reinforces your message and moves respondents down your funnel.

5. Measure & Iterate

• Metrics to track: Poll votes, carousel saves & comments, video views, and DM conversions.

• Optimization: Drop underperforming topics; double down on formats that generate DMs.

• Why it works: Data-driven tweaks ensure your approach evolves with audience preferences.

Closing & Next Steps

Run a themed “Lead Gen Week” combining all three formats. At week’s end, tally your warm leads and plan your next campaign. Next: “Use X Threads to Share Mini-Case Studies & Drive Coaching Calls.”