1. The Pain Point

Static dish pics feel like stock photos; diners can’t taste aromas. You need immediate, mouthwatering impact to win the “Where should we eat?” scroll war.

2. Why Short-Form Works for Food

  • Sensory pull: Steam, sizzle, cheese pull—all irresistible in motion.

  • Geo-boost: Reels tagged with location get 30% more local reach.

  • Lower ad spend: One viral dessert clip can outperform $500 in flyers.

3. Five Clip Blueprints

Format Example CTA
15 s Sizzle Reel Close-up fajita pan flame “Book tonight, DM ‘TABLE’”
Chef POV (30 s) Plating signature dish “Swipe for full menu”
Customer First-Bite (10 s) Reaction slow-mo Overlay “Link in bio”
Behind-the-Bar (20 s) Craft cocktail pour Countdown to happy hour
Ingredient Origin (45 s) Farmer clip + dish shot “Fresh every Friday”

 

4. Scheduling Flow

  • Shoot lunch prep between 10:00 and 10:30 AM (the kitchen is clean, and there is good light).

  • Edit two clips; schedule via Avramify365 for 4:30 PM (pre-dinner scroll).

  • Share to Stories with poll: “Would you try this?” drive sticker taps.

5. Metrics to Watch

KPI Goal
Reservations from IG Bio +20% MoM
Story sticker taps ≥ 12% of viewers
Cost-per-thousand local reach (ads) < $4 CPM

 

One 30-sec sizzle can replace a week’s worth of coupon mailers and tastes better too.