A well-crafted Twitter thread can turn scrollers into fans and discovery calls. Here’s how to structure 5–7 tweet mini-case studies that resonate and convert.

1. Start with a Hook Tweet

  • What to do: Open with a bold result + question:

    “How did our client 3× their revenue in 90 days? 🧵👇”

  • Why it works: Immediately signals value and thread format.

2. Outline the Problem Context

  • What to do: In tweet two, describe the client’s pain point in one sentence.

    “They were struggling with inconsistent sales and no clear offers.”

  • Why it works: Sets the narrative and builds empathy.

3. Share Your Solution Framework

  • What to do: Use tweets three to five to list 3 core steps you implemented (one per tweet).

  • Format: “Step 1: [Action] → Benefit” with relevant emoji for visual breaks.

  • Why it works: Keeps each idea digestible and encourages serial reading.

4. Reveal the Outcome with Metrics

  • What to do: Tweet six with the quantifiable result:

    “Result: +250% MRR in 3 months. Here’s the chart 👇”

  • Why it works: Social proof validates your approach.

5. End with a Subtle CTA

  • What to do: Final tweet invites DMs for a case study pack or call:

    “Want the full playbook? DM me ‘CASE STUDY’ and I’ll send you details.”

  • Why it works: Low-friction ask drives direct engagement.

Closing & Next Steps

Draft one case-study thread this week following this structure. Monitor thread views, replies, and DMs to gauge impact. Next: “The Optimal Tweet Schedule: Frequency & Timing Tips for Building a Coaching Community.”