Turn TikTok Comments & DMs into Qualified Coaching Inquiries, A 5-Step Playbook

Every comment is a potential coaching client in disguise. Here’s how to turn casual feedback on TikTok into a steady stream of qualified discovery calls.

1. Step 1: Triage & Prioritize Comments

   • Create three buckets: Questions, Praise, Misc.

   • Address “Questions” first mark them in your notes.

2. Step 2: Use Canned, Personalized Replies

   • Draft 5 core reply templates (“Glad this helped, what’s your top challenge?”)

   • Personalize each with the commenter’s name and context.

3. Step 3: Invite to DM with Value-First Offer

   • After initial reply, invite deeper conversation: “DM me ‘DETAILS’ and I’ll send my free worksheet.”

4. Step 4: DM Sequence for Discovery

   • Message 1: Deliver promised worksheet + ask one follow-up question.

   • Message 2 (2 days later): Share a relevant client case study.

   • Message 3 (4 days later): Invite to book a 15-min call (“Here’s my calendar link…”).

5. Step 5: Track & Iterate

   • Log inquiries and conversion rates in a simple spreadsheet.

   • Test different CTAs and timing to optimize response and booking rates.

Closing & Next Steps

Implement this playbook on your next TikTok post. Monitor how many comments turn into DMs and calls. Then move on to LinkedIn with “Write LinkedIn Articles That Position You as a Thought-Leader Coach.”