Publishing a LinkedIn article isn’t just about long text, it’s about guiding a busy reader to one aha moment that changes their perspective. Nail these five elements and watch your thought leadership and inquiry rate, take off.
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Element 1: Magnetic Headline
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Format: “How [Role] Can Achieve [Result] Without [Pain Point]”
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Example: “How CEOs Can Double Team Productivity Without Overtime.”
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Element 2: Narrative Hook (First 100 Words)
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Start with a brief story or startling stat to captivate:
“Last quarter, I met a founder burning out at 4 PM. Here’s what saved her…”
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Element 3: Deep-Dive Insights
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Break your core teaching into 3–4 subheadings (H2).
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Under each, provide actionable frameworks or case examples.
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Element 4: Data & Visual Proof
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Include one chart, graph, or quote callout per sub-section.
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Cite your source with a hyperlink.
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Element 5: Strategic CTA
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End with a low-barrier ask: “If you found this useful, comment your biggest win below and connect with me for more strategies.”
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Closing & Next Steps
Draft your next LinkedIn article following this structure. After publishing, share it with a targeted post and invite colleagues to engage. Track article views and new connection requests to measure impact.
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