Publishing a LinkedIn article isn’t just about long text, it’s about guiding a busy reader to one aha moment that changes their perspective. Nail these five elements and watch your thought leadership and inquiry rate, take off.

  1. Element 1: Magnetic Headline

    • Format: “How [Role] Can Achieve [Result] Without [Pain Point]”

    • Example: “How CEOs Can Double Team Productivity Without Overtime.”

  2. Element 2: Narrative Hook (First 100 Words)

    • Start with a brief story or startling stat to captivate:
      “Last quarter, I met a founder burning out at 4 PM. Here’s what saved her…”

  3. Element 3: Deep-Dive Insights

    • Break your core teaching into 3–4 subheadings (H2).

    • Under each, provide actionable frameworks or case examples.

  4. Element 4: Data & Visual Proof

    • Include one chart, graph, or quote callout per sub-section.

    • Cite your source with a hyperlink.

  5. Element 5: Strategic CTA

    • End with a low-barrier ask: “If you found this useful, comment your biggest win below and connect with me for more strategies.”

Closing & Next Steps

Draft your next LinkedIn article following this structure. After publishing, share it with a targeted post and invite colleagues to engage. Track article views and new connection requests to measure impact.